Exploring the Blockchain

Blockchain is the underlying technology that makes Bitcoin (and other crypto-currencies) possible, but it’s a much broader and potentially transformative technology. It’s a good analogy to consider the blockchain as the internet and Bitcoin a cloud-based application such as email or CRM. The blockchain and the internet in this example…

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Digital Product Development

We Anticipate and Take Control We work to remove the stigma of IT being a Cost Center (Partners with who invest in you customers and new Biz Models) We Help to Monetize Digital Assets We work to Understand Your Digital Journey by Creating a  Business Map    We help you to Understand:…

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CIO Synergy Recap – 10/5/2017

Two Thursday’s ago I attended a CIO event that I said I would do a blog post on but I’ve been super busy with a Hackathon, shooting a pilot and just life and in general trying to figure out what how to organize projects coming across my plate. Not complaining,…

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Marketing Analytics

What is Marketing Analytics and how does it differ from Web Analytics? “Web analytics measure things a webmaster cares about, like page load times, page views per visit, and time on site. Marketing analytics, on the other hand, measure business metrics like traffic, leads, and sales, and which events (both…

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Business Intelligence

To understand how you operate Hurd Consultants uses Business Intelligence to capture insights in unstructured data. Companies produce an abundance of data but not the expertise and technology to extract and analyze it. We help to establish process and procedures for leveraging this resource to enhance performance and profitability. Our…

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